Insigli
Designing an E-Commerce Experience Within a Strong Visual Identity.
Context
Insigli is a publisher of alternative books that lacked a direct channel to sell their products to readers. They approached Px8 to create an online presence that reflects their visual identity while supporting a functional e-commerce experience.
Problem
The client had no platform for online sales and needed a solution that balanced a distinct visual style with usability. The challenge was to maintain a strong aesthetic while ensuring users could browse, search, and purchase without friction.
Solution
The project delivered a full e-commerce platform designed around clear user flows and consistent UI patterns. Navigation, product discovery, and checkout were structured to reduce friction, while the interface design in Figma ensured the visual identity remained cohesive across all touchpoints.
Outcome
Insigli now has a functional e-commerce platform that supports direct sales and improves product accessibility. The experience aligns with their brand while providing a clear and usable structure for browsing and purchasing.
